Brands & Beyond April 2026

April 23, 2026
11:11 am

DURATION: 5 minutes time read

Floortje Goenee

Succesmanager

✨ Welcome to the APRIL edition of Brands & Beyond! ✨

Spring is here — the perfect moment to not just plan, but to create.

In this edition of Brand & Beyond, we focus on practical tools and simple ways to help you grow your brand yourself. From quick video creation in Canva to using AI for better ad creatives — it’s all about starting small and moving fast.

Get inspired and discover how to turn ideas into impact. 🌱

🎥 Create scroll-stopping videos for your ads

In today’s fast-scrolling world, your video has less than 2 seconds to grab attention, if it doesn’t, it gets skipped. The key? Start with a strong hook. The best-performing video ads don’t begin with branding or explanations, but with something that creates curiosity, highlights a problem, or promises a clear result.

Think:
“Stop doing this in your ads…” / “This is why your campaigns don’t convert”

/ “3 steps to better results”

The takeaway:
If your first seconds don’t stop the scroll, the rest of your video doesn’t matter. Focus on the hook first — everything else comes after.

Industry Game-changer

🤖 How AI & Canva Are Redefining Creative Work

AI isn’t replacing creativity — it’s accelerating it.

Tools like ChatGPT, Claude, and Canva AI are enabling marketers to move faster than ever:

• Generate multiple creative angles
• Test hooks and messaging in real time
• Turn ideas into concepts within minutes

Platforms like Canva are evolving into AI-first creative infrastructure, helping brands not just design, but create, test, and optimise content within one ecosystem.

This changes how marketing works:
Creativity is no longer a one-time output — it’s a continuous process.

Learn more in detail

ELEVATING PEOPLE

🤖 Advertisers explore ChatGPT ads — but uncertainty remains

More advertisers are starting to test ads within ChatGPT, but the space is still early-stage. Measurement is limited, targeting options are evolving, and the real impact on performance remains unclear.

At the same time, it signals where things are heading: advertising is shifting toward conversation and context, rather than just search results and feeds.

The takeaway?
It’s a space to experiment in — but not yet one to fully rely on. The real opportunity lies in understanding how AI fits into your broader marketing strategy.

👉 Read more