In this step of the process, deluux.io specialists will brainstorm with you ideas to define a comprehensive campaign briefing document. This document should include details such as the campaign and communication objectives, target group, tactics, key performance indicators, budget and any other relevant information needed to create an effective marketing strategy. By thoroughly defining the briefing in this stage, deluux.io will be able to create a clear roadmap that guides the entire campaign process.

Once the briefing has been created and agreed upon, deluux.io’s team of experienced specialists will develop an effective strategy for your marketing campaign. This includes researching your industry and target audience, understanding the media landscape, creating compelling messaging and visuals that will resonate with your desired audience.

An effective media campaign requires careful planning and management. We start by approving the campaign details with our media suppliers. This includes confirming key elements such as budget, scheduling, and delivery requirements. Then we create the campaign on each platform along with its associated financial details. Our next steps involve strategising the trafficking process to ensure that appropriate creative resources are received from the suppliers. We also take into account any quality assurance checks that are necessary for media setup. Finally, we share tracking tags with our media suppliers and monitor the campaign closely to ensure its success. This process of planning and execution helps us reach our desired goals and objectives.