What’s in it for you?
Content facilitates customer retention by building trust and credibility with your customers. It also gives viewers a reason to come back to your website, often time again and again.
Content gives you a competitive edge in your industry or niche market. For example, by writing content around brand awareness and thought leadership by establishing expertise in your field. Clear and well thought through writing can help accelerate sales cycles for qualified leads so consumers buy from your brand more quickly.