Brands & Beyond June 2026
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✨ Welcome to
the JUNE edition
of Brands & Beyond! ✨
A compact edition this month — but packed with things worth knowing. From a global rise in advertising budgets driven by AI, to a behind-the-scenes look at a clever leisure concept, and two updates from within our own Deluux network.
Marketing never stops moving. Neither do we. Enjoy the read! 🚀
Welcome to our new partner: Mark Tetteroo
We’re proud to welcome Mark Tetteroo as our newest growth partner at Deluux.
Mark is a business coach and leadership coach — helping entrepreneurs and leaders grow not just their companies, but themselves. His approach is personal, strategic, and deeply grounded in real-world experience. It’s a philosophy that resonates strongly with how we at Deluux think about sustainable growth.
Together, we’ll be working on elevating Mark’s website, strategy, and marketing approach — building a strong foundation for visibility and long-term growth.
Industry Game-changer
Global Ad Spend is rising – and AI is the reason!
WPP, one of the world’s leading communications groups, has raised its forecast for global advertising spend — and the explanation is striking: the AI gold rush.
Two forces are driving growth simultaneously. Tech companies are investing heavily in advertising to attract users to their AI platforms.
At the same time, other brands are increasing their spend because AI is making their campaigns more efficient — improving return on investment across the board.
What this means for your brand: Competition for digital attention is intensifying. But so are the tools available to advertise smarter. The question isn’t whether to invest more — it’s whether you’re investing more intelligently than your competitors.
AGENCY NEWS
🐻 Behind the scenes at Bommelwereld
This month we attended Pleisureworld's networking event — and got an exclusive look at the brand new Bommelwereld indoor theme park in Groenlo.
What struck us most wasn't the rides or the décor. It was the business logic behind the concept. Rather than building an indoor park from scratch, the team behind Bommelwereld first ran a holiday park for years, and only then added the indoor attraction as a strategic complement.
The result: a concept that works beautifully for both peak and off-peak seasons, with the added benefit of flexible staffing across both locations.
🏆 An evening at the LeadInfo Awards
This month we had the pleasure of attending the LeadInfo Awards at the stunning Hulstkamp Building in Rotterdam.
LeadInfo plays an important role in how we help brands grow. Turning anonymous website visitors into warm, identifiable leads.
So it was extra meaningful to meet the team behind the platform in person and celebrate the results their partners are achieving together.
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RECEIVE AN ELEVATING GROWTH PLAN FROM START TO FINISH
Ready for the deluux approach to your business?