Brands & Beyond September 2026

September 30, 2026
12:44 pm

DURATION: 5 minutes time read

Floortje Goenee

Succesmanager

Welcome to the SEPTEMBER edition of Brand & Beyond

Welcome to the September edition of Brands & Beyond!

This month, everything revolves around one central theme: from attention to action. We took the stage at IAAPA Expo Europe in London with lots of insights, had a powerful brainstorm with our partner Govers and have a new growth partner to introduce!

From the IAAPA speaker

stage to creating valuable connections

This month, Luuk and Floortje took the stage at IAAPA Expo Europe in London, alongside Glenn Homburg (Europa-Park Erlebnis-Resort) and Philipp Gamper (Swarovski Kristallwelten).

And what a week! Taking the stage at IAAPA Expo Europe 2026 in London was a true highlight for the Deluux team. Sharing the spotlight with Glenn Homburg (Europa-Park Erlebnis-Resort) and Philipp Gamper (Swarovski Kristallwelten) to present “From Attention to Action: Turning Social Reach into Revenue” sparked incredible conversations about where theme park and attraction marketing is heading next.

Beyond the presentation, connecting face-to-face with so many partners, clients, and industry peers across the show floor was the real magic. The energy, creative ideas, and shared passion for creating unforgettable guest experiences made this event exceptionally special for us.

Industry Game-changer

From Attention to Action: Turning Social Reach into Revenue

From search intent to search experience in the attractions and theme park industry. What changes when the algorithm, not the marketer, decides who sees your park?

At IAAPA Expo Europe 2026 in London we shared the stage with Europa-Park Erlebnis-Resort and Swarovski Kristallwelten — a growth partner and two client-side marketeers who do this every day. What follows is an interesting discussion in the room and in the conversations around it: three organisations looking at the same shift from three sides.

The trend report, From Attention to Action, explores the shift from being found to being recommended. What does that mean for your targeting and creative strategy? How can you measure your visibility within AI-generated answers? And which metrics actually tell you something meaningful about revenue?

Read the trends and our recommendation in our report below!

👉 Download the trend report

DELUUX NEWS

Our marketing brainstorm with Govers

Last month, we sat down with the team at Govers Accountants & Adviseurs for an extensive marketing brainstorm — with our eyes set on the final quarter of 2026 and the full year of 2027.

Where are the biggest opportunities? What do we want to achieve? And perhaps most importantly: what are we consciously choosing to focus on — and what are we leaving behind?

If a brainstorm is something you also think is usefull, please connect with Floortje or Luuk directly.