ChatGPT Agent Launches: The Future of Proactive AI is Here

July 18, 2025
10:47 am

DURATION: 5 minutes time read

Luuk Goenee

Founder / Strategy Director

INDUSTRY UPDATE

🚀 Introducing ChatGPT Agent: AI That Thinks, Acts, and Delivers.

Open AI just changed the AI game. With the introduction of ChatGPT Agent, we’re stepping into a new era where AI doesn’t just answer — it executes. Think of it as your digital colleague who proactively gets stuff done using its own virtual machine.

So, what’s new?

Action-Oriented AI
The ChatGPT Agent goes beyond chat. It can now access your calendar, browse websites, run code, create presentations, and even order ingredients for dinner — all from your prompts.

From Research to Result
It seamlessly combines three previous tools:

Operator (interacts with websites),
Deep Research (synthesizes info), and
ChatGPT (your smart conversationalist).

Together, they form one unified agent that handles tasks from end to end — like analyzing competitors, creating editable slide decks, or summarizing

Autonomous, But Always in Check
The Agent uses its own computer to reason, browse, run terminals, and access APIs — but always with your permission. You’re in control, every step of the way.

Available Now for Pro, Plus & Team Users
Activate it via the ‘Agent Mode’ in the tools menu. Whether you’re running marketing ops or building product, this is a serious productivity unlock.

What this means for brands

Agentic AI is moving us from automation to orchestration. Tools like this are the next leap in operational efficiency — whether you’re streamlining research, boosting campaign setup, or turning strategic plans into executable steps. At Deluux, we’re already thinking about how this changes the way we brief, build, and optimize.

Stay ahead. Adapt fast. Let AI do the heavy lifting.

Need help with your first agent?

For any questions about the new update or any other AI capabilities of ChatGPT Agents and your brand, feel free to get in touch with us or your local success manager!