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Brand & Beyond January 2026

DURATION: 5 minutes time read

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Luuk Goenee

Founder / Strategy Director

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✨ Welcome to the January edition of Brand & Beyond! ✨

We’re kicking off 2026 with key insights into what’s shaping digital marketing—AI agents, smarter search, and new ad formats from OpenAI. It’s all about growing with precision and relevance.

Also exciting: we’ve welcomed a new Success Manager at Deluux, focused on driving even more value and momentum for our clients.

Enjoy the latest trends—and see how we continue to elevate your brand.

Google’s perspective:

🔍 2025: The Year in Search

From AI-powered overviews to real-time previews, Google has shifted how users interact with search. For brands, this means: it’s no longer enough to just be visible—you need to be contextually relevant and ready to show up where intent meets opportunity.

Watch the video

Industry Game-changer

🤖 The AI Agent Can Help Your Business

AI agents are no longer a futuristic idea—they’re here and already impacting how people engage with brands.

According to KPMG, AI agents will soon manage complex interactions across support, commerce, and decision-making. The question for businesses is no longer if, but how to integrate them in ways that add real value—without losing human connection.

Learn more in detail

ELEVATING PEOPLE

📢 Open AI shows the first look of ChatGPT  Advertising

OpenAI is bringing ads to ChatGPT, introducing a new layer of interaction between brands and consumers—inside the conversation itself.

This offers brands highly contextual ad moments, but also raises the bar: relevance and transparency are no longer optional. In this new paradigm, quality matters more than ever.

Learn more about ChatGPT Advertising

AGENCY NEWS

🌸 Poespas Expands to Amazon

After years of strong collaboration, we’re taking the next big step with Poespas: launching their official Amazon Store. This move brings new challenges—how do you stay authentic on a platform dominated by price and scale? Over the coming weeks, we’ll work on smart, scalable, and brand-consistent rollout strategies. Stay tuned.

🌿 New Client: De Groote Heide

We’re proud to kick off our collaboration with De Groote Heide in 2026. As a new partner, we’re starting with the fundamentals: setting up the right data framework, identifying what visitors are really searching for, and designing a website structure that supports both clarity and connection.

In December 2025, we welcomed a familiar face to the Deluux team—Floortje Goenee. After several years of running her own business and working at VisitBrabant, she made the leap to fully join our mission. With her strategic mindset and client-first approach, she’s already making a strong impact.
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Meet your new Succesmanager
Floortje Goenee
Brand & Beyond

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