Brands & Beyond February 2026
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✨ Welcome to the february edition of Brands & Beyond! ✨
The digital landscape isn’t slowing down — and neither are we. From the biggest marketing trends for 2026 to cultural moments turning into global brand opportunities, this edition is all about staying sharp, relevant, and ahead.
Alongside these insights, we’re proud to share exciting updates from within Deluux as we continue building smarter systems, stronger campaigns, and long-term brand impact. Enjoy the latest insights — and discover how we continue to elevate brands in 2026.
Top marketing trends & predictions for 2026 🚀
Google’s latest Think report highlights the biggest shifts for 2026: AI is becoming standard, but human relevance remains the competitive edge. Consumers expect seamless, personalized experiences — and brands must combine smart data, strong creative, and clear strategy to stay ahead.
The takeaway? Use AI to accelerate growth, but let strategy and relevance lead the way for your brand.
Industry Game-changer
🧧 How Lunar New Year Became a Marketing Moment
What used to be a niche seasonal activation is now a strategic brand moment — blending cultural awareness with commercial impact.
The takeaway? Cultural relevance isn’t optional anymore. Brands that show up thoughtfully in key global moments build deeper loyalty — and long-term growth.
ELEVATING PEOPLE
🤖 6 B2B Marketing Insights for 2026
LinkedIn highlights six key shifts shaping the next wave of AI impact in B2B marketing. The focus moves beyond experimentation toward integration — where AI enhances skills, sharpens data strategy, and fuels creativity rather than replacing it.
For B2B brands, this means building teams that combine analytical intelligence with human insight. AI will streamline execution, but differentiation will come from strategic thinking and creative depth.
The takeaway? In 2026, competitive advantage won’t come from using AI — it will come from using it better than others.
AGENCY NEWS
New national 'Onboarding' campaign goes live for RAS. 🧽
After months of prepping a new national campaign for the RAS goes live. The goal for this campaign is to deliver people in the cleaning industry a new flawless onboarding!
A new way of automating quality campaigns
At Deluux, we are redefining our marketing strategy. By prioritizing quality over quantity, we have streamlined our internal campaign processes to better align with brand assets. This innovation allows us to respond seamlessly to future requests and deliver high-caliber results with greater speed. 🚀
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