LinkedIn performance case: Psychocare Werknemerszorg
SHARE ARTICLE
a psychocare performance
LinkedIn plays a crucial role for healthcare and HR organisations that want to build visibility, trust and authority. But without data, performance often remains a matter of intuition rather than insight.
For PsychoCare Werknemerszorg, Deluux analysed LinkedIn performance throughout 2025. This case shows what worked, where growth opportunities lie, and how SEO and social media reinforce each other.
Starting point: early 2025
At the beginning of 2025, PsychoCare already had a presence on LinkedIn, but without a fixed posting frequency or a clearly structured content strategy. What was already strong: authentic, personal posts from within the organisation, especially from Ursula and Jeroen
The next step was clear:
move from ad-hoc visibility to structural, scalable online growth.
The Deluux approach
Based on PsychoCare’s mission — supporting healthcare professionals so they can deliver the best care to their clients — Deluux developed a content-driven growth strategy in which SEO and LinkedIn strengthen each other.
The strategy focused on three pillars:
In-depth, high-quality blogs on the website
SEO-driven web pages for sustainable discoverability
Consistent LinkedIn posts, built on this content foundation
This approach ensures that LinkedIn does not only generate reach, but also drives meaningful traffic to the website.
CONTENT & ENGAGEMENT
Between 1 January and 8 December 2025, Psychocare achieved:
7,319 impressions
111 reactions
31 reposts
A clear correlation between consistent posting and growing reach
The data shows that reactions and reposts follow the same upward trend as impressions.
VISITORS VIA LINKEDIN
One of the most tangible outcomes is follower growth:
Start of 2025: 836 followers
End of 2025: 1,166 followers
+330 followers, supported by a targeted giveaway campaign
This growth confirms that high-quality content combined with activation drives community building.
+39% FOLLOWER GROWTH
LinkedIn increasingly functions as a gateway to Psychocare’s company presence:
437 page views
237 unique visitors
A surprisingly balanced mobile vs desktop split, while LinkedIn generally skews more heavily toward mobile usage
This suggests a predominantly professional audience actively browsing LinkedIn during working hours — a strong match with PsychoCare’s target group.
Why this case matters
This LinkedIn case demonstrates that growth does not come from “posting more”, but from connecting the dots:
-
SEO fuels social content
-
Social amplifies knowledge distribution
-
Data guides optimisation
With a focused strategy, PsychoCare achieved structural improvements in:
-
visibility
-
engagement
-
follower growth
-
website traffic
Want insight into your LinkedIn performance? Contact us! 👇🏼
RECEIVE AN ELEVATING GROWTH PLAN FROM START TO FINISH
Ready for the deluux approach to your business?
LET'S MEET
MORE NEWS
- Breaking, Google, Industry news
- Breaking, Google, Industry news
- Breaking, Google, Industry news, Instagram
- Brand & Beyond, Industry news, monthly