O4 Wheelchairs
PRECISION TARGETING – O4 WHEELCHAIRS' MARKETING MILESTONE
in this case
- GOOGLEADS, LEADGENERATION, LEADS, NICHEMARKETING, QVISITSOLUTION
OVERVIEW
O4 Wheelchairs, specializing in providing innovative mobility solutions, sought to refine their marketing strategy for a niche market. To drive a surge in lead generation, O4 Wheelchairs partnered with deluux.io to deploy a hyper-targeted marketing activation leveraging Google Ads and deluux.io’s proprietary Qvisit solution.
SOLUTION
Deluux.io implemented a data-driven approach with precision-targeted Google Ads campaigns, aiming to reach the specific demographic that would benefit most from O4 Wheelchairs’ offerings. The campaigns were designed to enhance online visibility and prompt action through increased engagement on the website.
The innovative Qvisit solution optimized the customer journey, leading to a significant uptick in contact form submissions, ensuring that leads were not just higher in quantity but also superior in quality.
achieving an +43% increase in leads
RESULTS
Before the close of Q1 2024, the results were already surpassing expectations.
Performance overview:
- Contact form submissions soared, achieving a +43% increase compared to Q4 2023.
- The targeted approach resulted in surpassing the forecasted 15% quarter-over-quarter growth.
- Leads were up, with actual performance topping target goals by 33%, demonstrating the efficiency of the tailored strategy.
