From website visitor to warm lead:
how Deluux uses Leadinfo

A classic challenge within B2B is the long sales cycle. Especially in sectors such as high-tech and manufacturing — where many of our clients operate — a sixty-thousand-euro investment is not decided in a single conversation. These decisions involve an entire business decision unit. Ninety days is more the norm than the exception. Often, it takes even longer.

Traditionally, offline conversion tracking works like this: you wait until a click eventually becomes an opportunity, send the GCLID back to Google Ads, and hope the algorithm learns from it. The problem? By the time that data becomes available, it is often too late to optimize effectively.

Our approach with Leadinfo gives us a head start. As soon as a company displays Q-visit behavior, we recognize it early in the funnel as a warm signal. We immediately use those insights to build retargeting audiences — without waiting for an official conversion. This allows us to create warmer audiences on advertising platforms much faster than a traditional funnel ever could.

The winner responds first

Research shows that 35 to 50 percent of deals are won by the company that responds first — even before a price proposal, additional presentations, or detailed proposals are shared. The first to say, “I can help you,” makes the shortlist.

That may sound confronting, but it explains a lot. In B2B, a significant part of the buying process revolves around trust and timing. Whoever appears early with a relevant message sets the reference standard for everything that follows.

Leadinfo gives us exactly that: visibility at the moment a potential client is still in the orientation phase. We do not wait for a form submission or a quote request. We act based on behavior. Which pages are being viewed? How often do they return? Which services attract attention?

If you only run campaigns when someone is already an official opportunity, you risk being structurally too late. By then, the shortlist is already formed.

Not one setup. Every client is different.

What counts as interesting behavior for a recruitment agency is irrelevant for a manufacturing company. The service pages that carry the most signal value differ per client. Which company segments get priority is determined together during onboarding, based on the ICP — the Ideal Customer Profile.

This also means we sit down with clients monthly to evaluate: what movements do we see within relevant segments? Are there potentials that stand out? And what can both sides do to stimulate that movement? Think of organizing webinars, events, or targeted campaigns for specific audiences.

Sales doesn’t want another tool. Sales wants an email.

In most cases, no sales colleague is waiting for a new dashboard, an extra login, or a weekly export they have to process themselves.

What works? A clear overview, once a week, with the companies that truly matter and signals that are pushed into your CRM. Filtered by ICP. Ranked by behavior. And where relevant: a check to see whether there is already a LinkedIn connection or colleague within that company before picking up the phone.

We review these results monthly or quarterly and adjust where necessary — both on our side and on the client’s side. We found with our clients that Leadinfo only becomes a success through strong collaboration.

Simple. Effective. And aligned with how sales already works.