Poespas.nl
No Suger-coated Performance | The Poespas.nl Quality leap in Performance Marketing
in this case
- D2CSALES, DIGITALBOOST, REVENUEGROWTH. ADSPENDROI
OVERVIEW
From October 2023 to June 2024, Poespas.nl, a new entrant in the E-commerce fashion industry, transformed its digital marketing strategy to achieve unprecedented success. Initially, the brand struggled with an unfocused, product-centric advertising approach. The goals, not sugar-coated, were ambitious.
SOLUTION
Our agency introduced the ‘Qvisit’ strategy, shifting the focus from quantity to quality by identifying and targeting high-value customers through advanced analytics.
The ‘Qvisit’ strategy, powered by tools like GA4, Channable, Google Tag Manager and Looker Studio, enabled us to analyse user behaviours, customise content, and optimise campaigns across platforms like META, Google Ads, and Pinterest. This approach ensured a seamless and compelling user experience, turning Poespas.nl into an upcoming market leader. Poespas.nl’s breakthrough ‘Qvisit’ strategy seamlessly unified diverse marketing channels, creating a harmonious symphony of integrated campaigns that resonated deeply with high-value LTV audiences. This strategic approach utilised advanced analytics to identify and target users with high purchasing potential, ensuring that every campaign element was finely integrated to maximise engagement and conversions.
+604% increase in sales revenue
RESULTS
This strategic pivot led to remarkable results:
A 418% increase in ad spend resulted in a 604% rise in revenue, with ROAS improving by 36%.
Total website users grew by 107.5%, while total purchasers surged by 72%.
The average engagement time increased from 1:43 to 2:11 minutes, and the website’s purchase value escalated by nearly 390%.
other cases
04 Wheelchairs
04 Wheelchairs' marketing milestone
Energieadviesonline.nl
Creating a sustainable online identity - Energieadviesonline.nl
Jaap Bressers
A true performance on the digital stage for Jaap Bressers
Scaling impact RAS
Scaling impact - RAS'S Marketing Revolution
