ras.nl impact

SEO MIGRATION SCRUBBING AWAY THE SEO IMPACT AFTER A WEBSITE LAUNCH

in this case

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OVERVIEW

Recognizing the need to enhance its reach, communications and connection with cleaners and cleaning professionals across the Netherlands, RAS significantly expanded its marketing activation with +400% annually. This strategic move underscored their trust in deluux.io’s ability to deliver targeted and effective marketing solutions.

SOLUTION

Deluux.io launched an multi-channel and medium marketing campaign tailored specifically for the cleaning industry in the Netherlands. The strategy focused on both employees and employers, leveraging a mix of digital channels to maximize reach and engagement. This approach was designed to not only draw more professionals or to RAS but also to elevate the brand as a leader in the industry.

+40.29% in users year-over-year

RESULTS

The impact of the ramped-up marketing efforts was immediately evident in the metrics:

  • A significant increase of 40.29% in users year-over-year, demonstrating a strong engagement with the target audience.
  • Qvisits showed a robust growth of +16.6%, indicating heightened user interaction and interest.
  • The expanded investment in marketing efforts was reflected in the substantial growth in engagement and reach across the board.

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SEO Migration scrubbing away the SEO impact after a website launch - RAS

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luuk goenee

performance strategy director