Google Says It Won’t Be Deprecating Third-Party Cookies in Chrome anymore

DURATION: 5 minutes time read

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Luuk Goenee

Founder / Strategy Director

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Google Says It Won’t Be Deprecating Third-Party Cookies in Chrome anymore

In a surprising turn of events, Google announced it will not deprecate third-party cookies in Chrome. This decision, following years of speculation, means advertisers and marketers can continue relying on cookie-based tracking for personalized ads and analytics. The announcement provides stability for current strategies, emphasizing the need for adaptability in the ever-evolving digital landscape.

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