Service
The Reality
When launching a new website, it’s important to ensure that your SEO efforts aren’t wasted and maintain your current search engine rankings.
The team at RAS wanted to minimise the negative SEO impact that can often occur during website migrations. They also needed to ensure that their new website would be properly indexed by Google and other search engines.
To achieve these goals, they turned to Deluux.io. Deluux.io smoothly transferred the website while barely nullifying SEO rankings.
Strategy & solution
Deluux.io dedicated approach to SEO migrations resulted in minimal impact for the RAS. Our team of SEO specialists looked at each page specifically and assessed its user engagement and value.
Based on key SEO indicators, they decided what the best approach would be for each individual page.
The SEO team at deluux.io did an amazing job at minimising the negative SEO impact that can often occur during website migrations. Thanks to their efforts, RAS’s new website was properly indexed and saw an overall increase in traffic.
The Numbers
The end result was a successful SEO migration with barely any negative impact on traffic or rankings. RAS’s new website was properly indexed as seen by the incredible numbers below.
ZERO
404 hits in first 180 days
+1% YoY
Visits
-12% YoY
Bounce rate
John van de Broek – Marketing & Digital communications RAS
“Deluux.io has shown us the importance of SEO migration for our new website. With the help of his team we had a flawless transition with minimum impact for our visitors”
“Deluux.io has shown us the importance of SEO migration for our new website. With the help of his team we had a flawless transition with minimum impact for our visitors”
