Brand & Beyond November 2024
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Award winning industry updates that Elevate Your Brand 🚀
This month, we’re exploring groundbreaking developments in integrations, AI and digital campaigns. From new integrations for TikTok to OpenAI’s new search engine integration, innovation continues to transform how brands connect with their audiences. We also discuss Coca-Cola’s controversial AI-powered holiday ad, raising questions about the role of generative AI in creative campaigns. On the home front, we’re celebrating big wins at the Global Drum Awards and highlighting exciting new collaborations with Siematic Oosterhout.
Stay ahead with the latest insights and explore how Deluux continues to elevate brands worldwide.
Industry Update
New integrations allow easier music sharing on TikTok
It has just become easier to share music and audio content on TikTok. New integrations with both Apple Music and Spotify mean that users can easily tap to share songs, playlists, audiobooks and other content, choosing whether to share as a video, a photo, or a post. Shares can also be done via DMs. Similar to the ‘recaps’ above, this acts to simplify existing behaviours, where people were sharing links. This is likely to be a big boost for some artists on the music platforms, making it much easier for their music to go viral in original forms, rather than just as backing to other videos and posts.
Industry Game-changer
Open AI launches its own Search Engine
OpenAI has introduced a search engine within the ChatGPT platform, available to paying users. By clicking on a ‘world’ icon, users can toggle between traditional ChatGPT responses and AI-powered search results. This new feature integrates third-party providers, including Bing, and delivers detailed, reliable answers with source links. For instance, a query about cheap flights not only provides tips but also highlights current deals. While this won’t replace traditional search engines, it introduces fresh competition with a modern and user-friendly approach!
BEST IN CLASS CAMPAIGNS
Coca-Cola’s AI holiday ad stirs debate
Coca-Cola’s AI-driven remake of its classic “Holidays Are Coming” ad has sparked backlash from artists and creatives. While the spot features festive AI-generated visuals of animals and snowy scenes, critics highlighted concerns over AI replacing human creativity and pointed out technical flaws like distorted backgrounds and non-spinning truck wheels.
Coca-Cola defended the campaign, calling it a blend of “human storytelling and generative AI,” after reviews it turns aout that the consumers do not mind the AI part of campaign at all.
A Game-Changer for Deluux!
Deluux & Poespas win big at the Global Drum Awards 🥁
We’re thrilled to share that DELUUX and Poespas brought home two silver awards at the prestigious Global Drum Awards in London! These wins highlight our commitment to delivering impactful, award-winning campaigns for our clients.
AGENCY NEWS
New Deluux Approach for:
Siematic Oosterhout
From december we will start a new collaboration with Siematic Oosterhout to elevate their performance ads and presence with a new qualitative and strategic approach. Stay tuned for more updates!
New visual identity & website for Eriksmithuis.nl
For Erik Smithuis, an inspiring international speaker, Deluux was responsible for creating a new visual identity and also a new multi-language website.
Check the new creative work on Eriksmithuis.nl
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