Brand Beyond September 2024

This month, we’re exploring three key developments that are shaping the digital landscape. First, we dive into the EU’s AI Act, the first comprehensive AI regulation, and its impact on digital strategies in EMEA. Next, we highlight the groundbreaking partnership between Amazon and TikTok, enabling direct product purchases within the TikTok app—an exciting shift for e-commerce. Lastly, we discuss the launch of Netflix inventory on Google’s Display Video 360, offering advertisers new opportunities to reach Netflix’s extensive audience.

Brand Beyond August 2024

Welcome to the new Brand Beyond newsletter, where we look back monthly at new industry stories, trends and updates. Looking at this edition, we see that Apple’s new Apple Intelligence aims to make AI simple for everyone, with easy-to-use features for everyday life. Google will keep using third-party cookies in Chrome, which will be affecting digital marketing strategies and Amazon’s latest Prime Day broke sales records, showing the power of big online sales events.