Brand Beyond August 2024
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New Newsletter
Welcome to the new Brand Beyond newsletter, where we monthly look back at new industry stories, trends and updates. Looking at this edition, we see that Apple’s new Apple Intelligence aims to make AI simple for everyone, with easy-to-use features for everyday life. Google will keep using third-party cookies in Chrome, which will be affecting digital marketing strategies and Amazon’s latest Prime Day broke sales records, showing the power of big online sales events.
Industry Update
Google Says It Won’t Be Deprecating Third-Party Cookies in Chrome anymore
In a surprising turn of events, Google announced it will not deprecate third-party cookies in Chrome. This decision, following years of speculation, means advertisers and marketers can continue relying on cookie-based tracking for personalized ads and analytics. The announcement provides stability for current strategies, emphasizing the need for adaptability in the ever-evolving digital landscape.
Industry Update
Chat GPT is coming to Apple devices ➝
AI for the rest of us
Apple’s latest innovation, Apple Intelligence, promises to democratize AI technology. Designed to be accessible and user-friendly, Apple Intelligence aims to integrate seamlessly into daily life, offering advanced features without the complexity typically associated with AI. This development is a game-changer, making sophisticated technology available to a broader audience and opening new avenues for user engagement and productivity.
A first in the market
An AI Video TV ad for Toys”R”Us
The company recently unveiled its first AI-generated commercial using OpenAI’s new text-to-video tool, Sora. This minute-long video narrates the origin story of the company’s founder, Charles Lazarus, and introduces its iconic mascot, Geoffrey the Giraffe. While the innovative use of AI in the ad has generated a lot of buzz, it has also sparked some controversy due to its surreal and somewhat unsettling imagery.
INFLUENCER MARKETING
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Moving some boxes
Amazon's Biggest Ever Prime Day
Amazon has set a new benchmark with its biggest ever Prime Day. This year’s event shattered previous records, offering unparalleled deals and driving unprecedented traffic and sales. For e-commerce businesses, this highlights the growing influence of major sales events and the importance of strategic participation. It’s a clear indicator that consumer enthusiasm for online shopping shows no signs of slowing down, providing significant opportunities for brands to capitalize on these high-traffic periods.
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