Brand & Beyond October 2024
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game-changing updates from October
This month, we’re diving into game-changing updates. From Google’s new ad spaces within AI search results to Meta’s enhanced optimization tools, there’s no shortage of innovation transforming ad strategies.
We’re also spotlighting Amazon’s latest AI tools for advertisers and YouTube’s exciting new “Hype” feature, which creates buzz around trending content.
Finally, we’re thrilled to announce Deluux.io’s triple nomination for the prestigious Global Drum Awards, a testament to our dedication to impactful, creative campaigns.
Industry Update
Google starts showing advertising spaces in AI overviews
Google is rolling out ads within AI-generated search overviews on mobile in the U.S., creating new ad real estate in its AI-powered search results. This marks a significant shift in how brands can position themselves within AI-driven experiences, offering new opportunities for visibility. For brands this opens up new high-impact advertising spaces in AI-generated results, meaning brands can capture early interest from users interacting with AI-driven insights.
Optimize your campaigns with Meta’s latest tools
META Optimization / attribution possibilities
Meta has introduced enhanced optimization and attribution tools to improve campaign performance and measurement. These updates offer advertisers more precise targeting, conversion tracking, and the ability to understand the customer journey better.
For brands – the new tools allow for more efficient use of ad spend and provide clearer insights into campaign effectiveness, helping brands optimize their strategies with greater accuracy.
NEW LAUNCH UPDATE
Amazon Ads launches new AI tools for advertisers
Amazon Ads has unveiled new AI tools, including a generative AI-powered video generator, which allows advertisers to quickly create dynamic, high-quality video ads. This advancement helps brands produce creative content at scale without the need for extensive resources.
For brands – these tools lower the barrier for video ad creation, enabling brands of all sizes to harness AI for cost-effective, engaging video campaigns.
Super likes for creatorz
YouTube Brings The Hype
YouTube is rolling out “The Hype,” a new feature aimed at generating buzz around creators, events, and moments that matter most to viewers. This initiative includes a blend of original content and collaborations to keep users engaged and excited. By tapping into YouTube’s “Hype,” brands can align their messaging with trending content and high-visibility moments, enhancing engagement with target audiences.
A Game-Changer for Deluux!
Deluux & Poespas.nl 3x nominated for Global Drum Awards
Deluux.io has been nominated three times for the prestigious Global Drum Awards, recognizing excellence in digital marketing and creative campaigns. This achievement highlights our commitment to innovation and results-driven marketing strategies. We’re honored to be recognized on the global stage in the media categories of:
Performance
Campaigns <€250K
And the Fashion & Beauty
The award show will be in London on the 13th of November, we’ll make sure to update you with the results!
AGENCY NEWS
New Deluux Approach for:
Hable One
For a few months we are helping our new partner Hable by implementing digital strategies to increase sales of their unique product Hable One.
The Hable One is a revolutionary Braille keyboard designed to help visually impaired people to type faster and more comfortably on the smartphone and tablets.
New visual identity & website for Eriksmithuis.nl
For Erik Smithuis, an inspiring international speaker, Deluux was responsible for creating a new visual identity and also a new multi-language website.
Check the new creative work on Eriksmithuis.nl
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