This month, we’re exploring three key developments that are shaping the digital landscape. First, we dive into the EU’s AI Act, the first comprehensive AI regulation, and its impact on digital strategies in EMEA. Next, we highlight the groundbreaking partnership between Amazon and TikTok, enabling direct product purchases within the TikTok app—an exciting shift for e-commerce. Lastly, we discuss the launch of Netflix inventory on Google’s Display & Video 360, offering advertisers new opportunities to reach Netflix’s extensive audience.
