Brand & Beyond September 2024
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developments shaping the industry
This month, we’re exploring three key developments that are shaping the digital landscape. First, we dive into the EU’s AI Act, the first comprehensive AI regulation, and its impact on digital strategies in EMEA. Next, we highlight the groundbreaking partnership between Amazon and TikTok, enabling direct product purchases within the TikTok app—an exciting shift for e-commerce. Lastly, we discuss the launch of Netflix inventory on Google’s Display & Video 360, offering advertisers new opportunities to reach Netflix’s extensive audience. Enjoy!
Industry Update
Instagram is testing unskippable ads
Instagram is exploring a new advertising format by testing unskippable ads. This move aims to increase ad engagement and provide brands with guaranteed exposure. While it might enhance ad effectiveness, it also poses a challenge for user experience, potentially leading to viewer frustration. Marketers should monitor this development closely, as it may significantly impact advertising strategies on the platform, necessitating a balance between compelling content and user retention.
Industry Update
First ever law about AI
The EU AI Act (AIA), the first-ever comprehensive law governing artificial intelligence, marks a significant milestone in regulating AI technologies. This legislation will have a profound impact on digital strategies across EMEA, particularly for businesses leveraging AI in marketing, analytics, and customer service. The AIA introduces strict compliance requirements, pushing companies to reassess their AI tools and data practices to avoid penalties. Marketers need to align their AI-driven strategies with these new regulations, ensuring transparency and ethical use of AI while continuing to innovate in a rapidly evolving digital landscape.
NEW
Unique solution for brands to directly advertise on Netflix
Advertising on Netflix through Google Marketing Platform
We’re excited to announce that Netflix inventory is now LIVE in Display & Video 360 (DV360). You can now gain direct access to Netflix inventory through private marketplaces in DV360, and you’ll soon be able to leverage the power of Netflix ads through programmatic display
This development offers brands a unique opportunity to reach Netflix’s diverse and engaged audience through private marketplaces and programmatic guaranteed deals. By leveraging Netflix’s premium content and vast user base, brands can enhance their advertising strategies with high-impact, targeted campaigns.
INFLUENCER MARKETING
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A Game-Changer for E-Commerce Brands
Amazon x TikTok Partnership
(US only) Amazon and TikTok have teamed up to create a seamless shopping experience within the TikTok app, allowing users in the US to discover and purchase products directly from Amazon without leaving the platform.
This partnership is a significant development for e-commerce clients, as it merges TikTok’s powerful engagement and content discovery capabilities with Amazon’s robust e-commerce infrastructure. For brands, this means an unprecedented opportunity to reach highly engaged audiences and drive conversions in a more integrated and user-friendly environment, setting a new standard for social commerce.
AGENCY NEWS
New Deluux Approach for: Qlokkie.com
We are excited to share to welcome our new partner Qlokkie to the Deluux family. We have succeeded to inspire them for growth with a tailored performance plan which will start from this month.
SUCCESS CASE:
RAS
Recognizing the need to enhance its reach, communications and connection with cleaners and cleaning professionals across the Netherlands, RAS significantly expanded its marketing activation with +400% annually.
This strategic move underscored their trust in deluux.io’s ability to deliver targeted and effective marketing solutions. READ CASE
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