ras.nl

SEO MIGRATION SCRUBBING AWAY THE SEO IMPACT AFTER A WEBSITE LAUNCH

in this case

OVERVIEW

When launching a new website, it’s important to ensure that your SEO efforts aren’t wasted and maintain your current search engine rankings.

The team at RAS wanted to minimise the negative SEO impact that can often occur during website migrations. They also needed to ensure that their new website would be properly indexed by Google and other search engines.

To achieve these goals, they turned to Deluux.io. Deluux.io smoothly transferred the website while barely nullifying SEO rankings.

SOLUTION

Deluux.io’s dedicated approach to SEO migrations resulted in minimal impact for the RAS. Our team of SEO specia- lists looked at each page specifically and assessed its user engagement and value.

Based on key SEO indicators, they decided what the best approach would be for each individual page.

The SEO team at deluux.io did an amazing job at minimising the negative SEO impact that can often occur during website migrations. Thanks to their efforts, RAS’s new website was properly indexed and saw an overall increase in traffic.

Overall site traffic increased with +0.48%

RESULTS

The results speak for themselves! Even with a lot of pages and redirection mapping done ,the RAS found that the results look great:

Organic Traffic YoY:

+ 0 %

Bounce Rate YoY:

- 0 %

404 hits in last 90 days:

“Deluux.io has shown us the importance of a SEO migration for our new website. With the help of his team we had a flawless transition with minimum impact for our visitors.”

Communication Manager - John van de Broek